No matter where you are on the distribution chain,
Black Ink is for you
A powerful, yet practical software platform designed for durable goods industry.
No matter where you are on the distribution chain,
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About Us
Black Ink is exclusively designed for premier equipment manufacturers, distributors, territory managers, and independent dealers to deliver more advanced consumer and professional customer insights. It reveals your surest path to higher performance and more profitable growth by uniquely analyzing both 3rd party and company product sales data to provide the underlying truth about your customer, market, competitors, and dealers.
Our products
EyeOn Advanced
EyeOn Advanced allows you to easily see opportunities to increase sales with the highest-valued customers. Quickly identify the areas of your territory that have the ripest conditions for new sales with the highest value demographics. Then, compare your high and low performing retailers in that area to learn what the best do well and make the case for how lower performers can improve their strategies. Meanwhile, locate new dealers likely to bring in your highest-valued potential customers. Make the case for opening a new dealer to your existing dealers by identifying differences in customer bases and product sales trends, and track the conversation for future follow-ups. All with only a few clicks in only a few minutes, on the road in the office or at home.
EyeOn Dealer
Not all dealers are created equal.
Management, merchandizing, location, product availability and service quality are just some of the differences. Add it all up and it can mean the difference between a high performing dealer or a low performing one.
Introducing Eye On Dealer, a business intelligence reporting and CRM platform that captures and analyzes these key metrics helping you manage warranty, determine product mix, inventory levels, and parts and service department. This helps you sell smarter and faster while managing the overall health of your dealer development relationship.
Additionally, Eye On Dealer automatically keeps track of TM’s sales quotas and dealer sales history, every day. Plus, it has team management so TMs can log and share dealer visit details, and alert managers and internal support staff regarding key dealer concerns and general feedback.
EyeOn Customer
Whether you sell direct to the homeowner or commercial market, or help drive customer demand to your local dealers, EyeOn Customer is fast and easy to use. Track your call history and field notes, match up demonstrations and preferred dealers with customer purchase history to reduce the effort in cross- and up-selling, and assign leads to managers and track performance all in a mobile friendly easy to use platform.
EyeOn Promotions
EyeOn Promotions opens up the clearest path to attract your high-value current, dormant, and potential business customers with targeted loyalty programs and incentives. In a few clicks, customize promoted products and reach-outs based upon their past behavior, and realize the opportunity of getting them back in the door. Identify their preferred dealer, and their dealer history. Track their searches, comparisons and total purchase history to action 1:1 marketing campaigns customized for the user.
EyeOn Retail
Get daily insight on order history, product sales trends, location of customers, and more.
Introducing Eye On Retail, an online dealer reporting platform providing you limitless opportunities. Designed to move at the speed of your business, Eye On Retail helps with merchandizing, marketing, and targeting key customer segments. No more waiting for static monthly reports, or wasting valuable time trying to build manual Excel spreadsheets.
Every day, it combines different data sets to help empower you to get a pulse on which parts, accessories and whole good units are being ordered by your store(s). In seconds, now you can know what are the top-selling units by product category and models.
Plus, get a bird’s eye view of the location of your buyer-types by top zip code and county ─ all conveniently pre-plotted on a map.
Want to empower your team to be more informed daily to make smarter decisions? No problem. Receive alerts for reports addressing important key performance indicators that can be shared with store staffers and departments.
Operate a multi-dealer network? Perfect. With one click, Eye On Retail provides the flexibility for you to choose aggregated roll-up, single store or multi-select to quickly compare trends.
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